WFA's Better Marketing Pod with David Wheldon
Hosted by WFA President David Wheldon, WFA's Better Marketing Pod in partnership with Meta looks at the marketing industry’s biggest stories and speaks to some of the industry’s most interesting characters who are shaping those stories.
WFA's Better Marketing Pod with David Wheldon
Latest Episodes
Ep 51: Opella's Alberto Hernandez on the commercial payback from curiosity, courage and purpose
Half the health information people see on social media is incomplete or wrong, and the result is bigger than a fact-checking problem. It’s a confidence problem. When four out of five people don’t feel comfortable making self-care choices, treat...
Ep 50: 50 episodes in David Wheldon reflects on conversations with the world’s top marketing minds
Fifty episodes in, one lesson keeps getting louder: marketing is still a person-to-person craft, even when the world feels dominated by platforms, dashboards, and AI. Recording from Stockholm during Global Marketer Week, in this episode David W...
Ep 49: Google's VP Global Ads Dan Taylor: "AI is more of a leadership than a technology challenge"
Real people do not move neatly from awareness to consideration to purchase, they jump between searching, streaming, scrolling and shopping, sometimes all at once. That messy middle is where brands win or disappear, and it is exactly where AI-po...
Ep 48: Judy Smith on why "be who you say you are" is the only crisis playbook that matters
In this episode David Wheldon talks with Judy Smith, crisis management expert and former White House advisor, about what protects reputation when risk is everywhere and scrutiny is constant. We come back to one hard rule for leaders and brands:...
Ep 47: HP's Antonio Lucio on leading through a CEO transition, an AI surge and 4 layers of disruption
When everything shifts at once, composure becomes a strategy. David Wheldon talks with HP’s Antonio Lucio to explore how leaders stay steady through geopolitics, macro pressure, generative AI, and an unexpected CEO transition—while keeping team...
