WFA's Better Marketing Pod with David Wheldon
Hosted by WFA President David Wheldon, WFA's Better Marketing Pod in partnership with Meta looks at the marketing industry’s biggest stories and speaks to some of the industry’s most interesting characters who are shaping those stories.
WFA's Better Marketing Pod with David Wheldon
Latest Episodes
Ep 49: Google's VP Global Ads Dan Taylor: "AI is more of a leadership than a technology challenge"
Real people do not move neatly from awareness to consideration to purchase, they jump between searching, streaming, scrolling and shopping, sometimes all at once. That messy middle is where brands win or disappear, and it is exactly where AI-po...
Ep 48: Judy Smith on why "be who you say you are" is the only crisis playbook that matters
In this episode David Wheldon talks with Judy Smith, crisis management expert and former White House advisor, about what protects reputation when risk is everywhere and scrutiny is constant. We come back to one hard rule for leaders and brands:...
Ep 47: HP's Antonio Lucio on leading through a CEO transition, an AI surge and 4 layers of disruption
When everything shifts at once, composure becomes a strategy. David Wheldon talks with HP’s Antonio Lucio to explore how leaders stay steady through geopolitics, macro pressure, generative AI, and an unexpected CEO transition—while keeping team...
Ep 46: Grab CMO Cheryl Goh's playbook on how to 'cross swim lanes' for commercial impact
Growth doesn’t start with an ad. It starts where your product decisions meet real people. We sit down with Cheryl, newly named Global Marketer of the Year, to unpack how Grab scaled across Southeast Asia by turning marketing into a true commerc...
Ep 45: Is it all about AI? What's really shaping the CMO Agenda? - 2025 in review
In this episode we review a year of conversations with Unicef's Frederique Covington Corbett, culture guru Marcus Collins, Cathay Pacific's Ed Bell, Meta's Nicola Mendelsohn, Marcel Marcondes from AB InBev and Global Marketer of the Year, marke...
